The Power of Personal Branding in Talent Acquisition | Relancer Podcast #12

In today's episode, we peek into leveraging Personal Brand in Talent Acquisition with Carina Mättikas, Employer & Personal Brand Expert.

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About the guest

Carina Mättikas is a Freelance Consultant specializing in personal and employer branding. With a rich history of empowering over 100 companies to enhance their employer brands, Carina brings a unique blend of authenticity and strategic insight to the branding space.

Fluent in four languages, Carina’s linguistic skills complement her branding expertise. She provides personalized branding consultations through her business, Unicorn Branding, focusing on social media content management and LinkedIn profile enhancements.

Currently involved with Cohorts, Carina champions strategies across employer branding, leadership, and culture development.

About the episode

In this episode, Eero and Carina discuss how personal branding can be used in talent acquisition. Carina shares her own journey into personal branding and highlights the importance of employer branding and personal branding in attracting top talent. She also addresses fears and misconceptions about personal branding and provides tips for recruiters on leveraging personal branding to build trust and expand their network. Carina emphasizes the overlap between personal branding and employer branding and how recruiters can serve as brand ambassadors.

In this conversation, Eero and Carina discuss the importance of personal branding for recruiters and how to build a strong personal brand. They emphasize the need for self-reflection and understanding one's goals and target audience. They also provide tips on creating authentic content, setting goals, and staying consistent. Eero and Carina discuss the balance between entertaining content and content that aligns with one's personal brand. They also touch on the importance of curating one's network and finding ways to stay engaged on social media platforms.

Highlights

• Personal branding is important in talent acquisition as it helps build trust and attract top talent.
• Recruiters can serve as brand ambassadors by sharing their own experiences and stories.
• Building a strong network through personal branding can lead to more successful hires.
• Fears and misconceptions about personal branding can be overcome by starting small and focusing on authentic storytelling.
• Personal branding overlaps with employer branding, and recruiters can leverage their personal brand to expand the reach of job opportunities. Personal branding is important for recruiters to build their professional reputation and attract candidates and clients.
• Self-reflection is crucial in understanding one's goals, values, and what makes them unique as a recruiter.
• Consistency is key in personal branding, and it's important to set aside dedicated time to work on building a personal brand.
• Content creation should be relevant to one's goals and target audience, and authenticity is essential in building a strong personal brand.
• Curating one's network and engaging with relevant content can help in staying motivated and building a strong personal brand.

Topics discussed

00:00 Introduction
01:23 Carina's Journey to Personal Branding. Experiences at Testlio
05:48 Carina's shares her fuck-up stories
08:47 Understanding Personal Branding
12:34 The Importance of Personal Branding for Talent Acquisition Professionals
18:24 The Fears and Misconceptions Related to Personal Branding
23:21 The Importance of Building Network and Really Knowing the Target Audience
28:24 The Overlap Between Personal Branding and Employer Branding
31:37 Remind Yourself Your Mission
35:03 Making Different Brands Work Together in a Company
43:08 The Strategy for Building Personal Brand
48:28 Carina's Tips for Building Personal Brand
52:20 The Authenticity in Personal Brand
54:59 Posting on Social Media
01:00:36 Curating Your Feed and Staying Engaged
01:02:49 Outro

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