How to make the most of your Relancer profile

Whether you are a freelance recruiter or part of a recruitment agency, small changes to your profile can make a big difference in visibility and credibility. In this guide, we will walk you through how to make the most of your Relancer profile. You will learn how to craft a compelling profile, collect client reviews, and optimize for search.

If you want to get more leads and build a strong presence on Relancer, this guide is for you. Let’s get started.

Why your profile matters

Your Relancer profile is more than just a digital resume. It is your online storefront, helping clients decide whether to reach out to you. A strong profile builds trust, increases visibility, and positions you as the right recruiter for the job.

Here is why your profile matters:

✔️ First impressions count
Clients often compare multiple service providers before deciding who to reach out to. A well-crafted profile helps you stand out from the competition and increases your chances of getting contacted.

✔️ More visibility in client searches
Relancer uses your track record and reviews to match you with the right clients. The stronger your profile, the higher you rank in relevant searches compared to other service providers in your industry.

✔️ Stronger credibility
A profile with a clear service offering, relevant experience, and client reviews shows that you are an expert in your field. Clients feel more confident reaching out when they see proof of your success.

✨ More client inquiries
Creating a strong first impression, increasing your visibility, and building credibility all lead to more client inquiries. A well-optimized profile makes it easier for potential clients to find and trust you.

Now that you know why your profile is so important, let’s go through the key elements that will help you optimize it.

Key elements of your profile

Your Relancer profile is made up of several key elements that help you stand out and attract the right clients. Each section plays a role in building trust, improving visibility, and increasing client inquiries.

📌 You can check an example of a profile here:
➡️ Jenny The Sourcer

Your profile consists of:

• Profile picture
• Name
• Location
• Service provider type
• Seniority and Agency size
• Contact info
• Profile title
• Profile description
• Video introduction
• Services
• Fee model
• Country expertise
• Language skills
• Track record

Let's start with the profile picture.

Profile picture

Your profile picture or agency logo is one of the first things clients notice, and it plays a key role in building trust. Since trust is essential in buying services, a professional-looking photo is the best way to achieve that.

🔹 For individual recruiters: Use a clear, high-quality headshot that presents you as approachable and professional.

🔹 For agencies: Use your company logo with minimal empty space to ensure it looks clear and not too small.

We have reviewed thousands of profiles, and here is what we have noticed:

✅ A professional headshot works best for recruiters – A simple, well-lit photo with a neutral or office background creates a trustworthy first impression.

✅ Photos with hobbies or pets can work for recruiters – They make you appear approachable and create a less formal vibe. However, keep in mind that they may not appeal to clients looking for a more traditional and professional recruiter.

✅ A well-cropped, high-resolution logo works best for agencies – Avoid logos with excessive empty space or low resolution, as they may not display well on your profile.

🚫 No blurry or low-quality images – If your current photo is pixelated or unclear, consider using an AI-generated version of yourself instead. While an AI-generated image may feel less personal and human, it is still better than the negative effect of a low-quality photo.

🚫 Avoid family, wedding, or baby photos – While these pictures are great for personal use, they do not convey the level of professionalism that clients expect when choosing a recruitment partner.

🚫 No group photos or distant shots – Clients should be able to recognize you (or your agency). A clear headshot or well-cropped logo ensures your profile looks polished and credible.

💡 Pro tip: Use the same image everywhere
Your profile picture works like a company logo for your personal brand. Using the same image across platforms, such as LinkedIn, helps create consistency and recognition. People have strong picture memory, so seeing the same image makes your profile feel familiar and safe.

A strong profile picture helps you stand out for the right reasons and makes clients feel confident about reaching out.

Next, let’s go over how to customize your Display name.

Display name

Your Display name is automatically set as First Name + Last Name, but you can customize it to better represent your brand or make it more client-friendly.

✅ Use your agency name – If you’re representing a company, you can set your Display name to match your agency name instead of your personal name.

✅ Simplify your name – If your full name is long or complex, you can use a shorter or easier-to-read version that makes it more approachable for clients.

💡 Example:

🔹 Instead of "Alexandros Konstantinopoulos", you could use "Alex Konstantin"

🔹 Instead of "John Doe", an agency might set it as "Doe Recruitment Partners"

Your Display name is how clients see you on Relancer, so make sure it’s clear, professional, and aligned with how you want to be recognized.

Next, let’s go over how to set your Location.

Location

The best practice is to set your real location, not the market where you want to sell your services. On platforms like LinkedIn, recruiters often set their location to match the markets they source talent from, but for clients, this can break trust.

If a client is looking for a local partner, it’s difficult to compete with someone actually based there. Instead, use your real location as an advantage. Clients often choose service providers from other countries for their industry expertise, international talent access, or cost-effective solutions.

💡 Your Track record, not just location, determines search visibility. Even if you use your real location, your profile can still show up in relevant searches based on past placements.

It’s not against our policy to set your location to your target market, but transparency builds trust. In most cases, it’s better to let your experience position you for the right opportunities.

Next, let’s go over how to choose the right Service provider type.

Service provider type

We offer two types of profiles on Relancer:

✅ Freelancer – A solo recruiter working independently.
✅ Agency – A recruitment agency with a team of recruiters.

We sometimes see solo recruiters positioning themselves as an agency. While this may give a more professional appearance, the main advantage of an agency is having a team, which solo recruiters don’t have.

Compared to other agencies, you may struggle to compete on scale, making it more effective to position yourself as a freelancer instead.

📌 We guide clients on how to choose between different recruitment strategies in our blog post:

➡️ Choosing Your Recruiting Strategy: In-house, Agency, Freelancer, or RPO?

Next, let’s go over how to choose the right Seniority or Agency size.

Seniority and Agency size

Seniority Levels
Seniority is often a vanity metric since it's difficult to measure accurately. That’s why we rely on Track Record to position recruiters in searches.

However, seniority can still help clients refine their searches, and we offer four levels to make filtering more precise: Entry, Junior, Mid-level, and Senior.

Agency size categories
For agencies, we categorize them by the number of recruiters on their team:

🔹 Boutique agencies (2-50 recruiters) – Most SMBs prefer working with boutique agencies for their specialized, personalized approach.
🔹 Larger agencies (50+ recruiters) – Enterprise clients may look for bigger partners that can handle high-volume hiring needs.

💡 There is no "1 recruiter" category for agencies, if you are a solo recruiter, we recommend positioning yourself as a freelancer instead of an agency. This allows you to compete more effectively and attract the right clients.

Next, let’s go over how to manage your Contact info to make it easy for clients to reach you.

Contact info

We have placed your contact information under the "Contact info" button to protect it from scraping by bots. That’s why there is a short delay, and you may see a Cloudflare CAPTCHA before accessing the details.

💡 If you don’t mind bots scraping your contact info, you can also include it directly in your Profile description for easier visibility.

Supported contact channels

Since clients have different preferences, we support the following contact methods:

📧 Email – Your direct email address.
📞 Phone – A number where clients can reach you.
🔗 LinkedIn – A link to your LinkedIn profile for professional networking.

Adding a calendar link

If you want to allow clients to book a call directly, you can add a scheduling link (e.g., Calendly, Microsoft Bookings, or Google Calendar) in your Profile description.

💡 Pro tip: Our client research shows that clients prefer personal emails over generic ones like info@youragency.com. They want to know who they are contacting before reaching out. This is especially relevant for agency profiles, where a general company email is commonly used.

Next, let’s go over how to craft an effective Profile title.

Profile title

Some clients will skip the description and only read the title, so it needs to be clear, specific, and relevant. They are scanning your profile to find information that ticks the requirements they have for a recruitment partner.

The 3 most effective title formats

Based on what we have seen work best, here are three common title formats that attract clients:

1️⃣ Expertise-based titles – Highlight your specialization and industry focus.
✅ Senior Talent Partner Specializing in Finance & Legal
✅ Recruitment agency building winning teams for high-growth startups

2️⃣ Market or region-based titles – Show which markets you cover to attract relevant clients.
✅ Tech recruiter covering DACH region
✅ Boutique Headhunting Agency / EMEA & APAC

3️⃣ Performance-based titles – Showcase an impressive result that builds credibility.
✅ Sales Recruiter | Avg. Time to Hire: 21 Days
✅ Specialized IT Recruitment Firm with an 80% Candidate Response Rate

💡 Pro tip: Our titles support emojis
They can make your profile more eye-catching and approachable. Try using relevant ones to highlight your expertise or industry:

🌍 Global Talent Partner
Sales Recruitment Agency 📈

What to avoid in your title

🚫 Years of experience as a focus
"10+ years in recruitment" sounds impressive but does not provide actionable value to clients. Instead, highlight expertise, market, or results that show the impact of your experience.

🚫 Overloading with keywords
Unlike LinkedIn, Relancer does not use boolean search. Packing your title with excessive keywords does not improve visibility and makes it harder for clients to understand your expertise at a glance.

🚫 Too long
Your title should fit within one row so it’s easy to scan. Keep it short, clear, and impactful.

Next, let’s go over how to craft an effective Profile description.

Profile description

Some clients may skip this section, especially if it is filled with generic and vague information. Use this space to provide a clear, high-value summary that gives clients a quick snapshot of who you are, what you do, and why they should reach out.

What to include in your description

✅ Services you offer – Clearly outline what you do.

Example: "I provide full-cycle executive search, talent sourcing, and employer branding."

✅ Target clients – Specify who you work with.

Example: "We help tech startups and scale-ups find top engineering talent."

✅ Hiring expertise – Highlight the types of roles or industries you specialize in.

Example: "Specialized in hiring senior sales leaders, account executives, and revenue operations professionals."

✅ Market expertise – Mention the locations or markets you cover.

Example: "Recruiting across the DACH region, with a strong focus on Germany and Switzerland."

✅ Something personal (optional) – Adding a personal touch can make your profile more relatable.

Example: "Running marathons, building my country house, and ceramics have all taught me the value of patience. I bring this same mindset to recruitment, where building relationships and finding the right talent takes time and persistence."

✅ Call to action (CTA) – Tell clients what to do next.

Example: "Looking for a recruiter? Let’s set up a quick call to discuss your hiring needs."

What to avoid in your description

🚫 Generic descriptions – Avoid vague, overused phrases like "I am a highly skilled recruiter with a passion for finding the right talent." Instead, be specific about your expertise and how you help clients.

🚫 Long text blocks – Keep it concise and easy to scan. If you need to cover more details, break the text into smaller sections so it’s easier for clients to read.

💡 Pro tip: Be creative with this section
If something important is missing from your Relancer profile, this is the place to include it. For example, we don’t have a scheduling feature yet, but adding a calendar link here can make it faster for clients to book a call with you.

Next, let’s find out if a video introduction is right for you.

Video introduction (optional)

We understand that not everyone is comfortable in front of a camera, and that’s completely fine. However, we encourage you to add a video introduction because it can have a significant impact on how clients perceive you.

How a video can help you

⭐ Stand out from the rest – A video makes your profile more personal and memorable compared to text alone.

🛡️ Build instant trust – Using industry-specific jargon and relevant examples can demonstrate your expertise and credibility.

🤝 Help clients assess values and fit – A short introduction allows clients to get a sense of your personality, communication style, and approach, making it easier to determine if you’re the right partner for them.

🔄 Reverse negative first impressions – Based on user testing, we’ve seen that a video can change how clients perceive a profile, especially if their initial impression from a photo or text discouraged them from reaching out.

What to include in your video

🎥 1. Start with a strong introduction
Clients want to know who you are as a person or an agency. Give them a sense of your values, work style, and personality.

✅ "Hi, I’m [Your Name], and I specialize in helping [target clients] hire top talent in [your niche]."

✅ "At [Your Agency], we believe great hiring starts with understanding both the company’s vision and the candidate’s career goals."

💡 Pro Tip: Your Video introduction is where clients decide whether they like you and can picture working with you.

🎯 2. Hook your audience in the first 10-15 seconds
Keep viewers engaged by starting with a short anecdote or a unique hiring success story.

✅ "One of my most challenging searches was finding a bilingual AI engineer for a fintech startup in Germany. Here’s how I did it…"

Stories create instant engagement and demonstrate problem-solving skills.

🔍 3. Build trust by showing your track record
Clients want to know if they can trust you to deliver. Demonstrate your expertise, experience, and industry knowledge.

✅ Mention your niche and the roles you’ve successfully placed.
✅ Use industry-specific vocabulary to show your depth of knowledge.
✅ Share insights into your network or talent pool.

💡 Example: "I focus on hiring senior developers in SaaS and fintech. My network includes over 1,500 pre-vetted candidates across Europe, and I typically fill roles in under 30 days."

This reassures clients that you know your industry inside out.

🏢 4. Show how you will represent their company.
Clients want to know how you work and what they can expect from you.

✅ Describe your recruitment process and how you collaborate with companies.
✅ Set clear expectations so clients know what working with you looks like.

💡 Example: "My approach is transparent and data-driven. I provide weekly updates, talent market insights, and ensure that candidates truly align with your company culture."

🤝 5. Show that you can collaborate with in-house teams
Many clients have internal TA teams, so it’s important to show that you will work with them, not against them.

🚫 Agencies often try to prove they are better or more efficient than in-house recruiters. While this can work with C-level decision-makers, it often creates fear and resistance among internal teams.

✅ Position yourself as a partner to their hiring team.
✅ Highlight how you enhance their efforts rather than replace them.

💡 Example: "I work closely with in-house recruiters, helping them fill specialized roles faster and bringing fresh market insights they can use in their hiring strategy."

This helps ease concerns and makes you an attractive option for clients who already have an internal team.

📢 6. End with a clear call to action
Tell clients what to do next and make it easy for them to take action.

✅ "If you’re looking for a recruiter who understands [industry], let’s set up a call to discuss your hiring needs."
✅ "I’d love to hear about your hiring challenges, feel free to reach out!"

A strong CTA keeps the conversation going and increases client inquiries.

How to add your video to your profile

You can’t upload a video directly, but you can add a link from another platform such as Loom, YouTube, or Vimeo.

📌 Where to add your video
When editing your profile, look for the section "Stand out with a video intro" and paste your video URL there.

⚠️ Important: Use the correct embed link
Make sure you add an embed link, which should look like this:
🔗 Loom: https://www.loom.com/embed...
🔗 YouTube: https://www.youtube.com/embed/...
🔗 Vimeo: https://player.vimeo.com/video/...

If you're unsure how to get the right link or need help, just reach out to us at support@relancer.com. We’ll be happy to assist!

Final thoughts

A video introduction humanizes your profile, builds instant trust, and can help convert profile views into actual client inquiries.

💡 Pro Tip: If you’re new to video introductions, don’t overthink it. Keep it natural and conversational. Clients are looking for a great recruiter, not a professional speaker.

Next, let’s go over the Services section.

Services

Relancer is designed for recruiting and headhunting services, so clients will find you because they are looking for help with hiring. In most cases, they are searching for recruiters, talent sourcers, executive search specialists, or recruitment agencies. However, some clients may also need additional services related to hiring, such as HR consulting or employer branding.

By default, you can choose from a list of predefined services when setting up your profile. If you offer other relevant services that are not listed, you can mention them in your Profile description so potential clients know how else you can help.

Next, let’s look into Preferred fee model section.

Preferred fee model

We offer a pre-selected list of fee models for you to choose from when setting up your profile. These options help clients understand how you typically charge for your services. If you're unsure about which fee model works best for you, you can read more about different recruitment pricing structures in our blog post.

Our client research shows that simply listing a preferred fee model is helpful, but it doesn’t fully answer the most important question: "How much will it cost me?"

We understand that the answer is often "it depends", which is why we are working on finding the best way to help you communicate pricing clearly without limiting flexibility.

For now, you can use the Profile description section to provide pricing guidance. This helps set client expectations before they reach out.

Example pricing details you can add in your description:

✅ "My hourly rate is $60, and on average, it takes me 50 hours to fill a role."
✅ "We work on a contingency basis with a fee of 15% of the annual salary for mid-to-senior roles and 25% for executive placements."

Being transparent about your pricing helps filter out mismatched clients and attract businesses that align with your rates.

Next, let’s go over Country expertise section.

Country expertise

The Country expertise section is automatically generated based on your track record and the successful hires you have made. If you haven’t added any experience yet, this section won’t appear on your profile.

If you want to highlight your regional expertise, the best place to do this is in your Profile title or Profile description.

For example:
✅ "Talent Acquisition Partner for EMEA & APAC Markets" (Title)
✅ "We specialize in hiring for tech startups across the DACH region, including Germany, Austria, and Switzerland." (Description)

💡 FYI: Listing countries or regions in your description or title will not provide extra visibility on Relancer but may still help clarify your expertise for clients.

Next, let’s go over which languages to include in your Language skills section.

Language skills

This section is for languages in which you can confidently offer your services. Before adding a language, ask yourself:

❓ Can I fluently communicate in writing and verbally in this language without relying on Google Translate or ChatGPT?

If not, it’s best not to list it. Clients use this section to find partners who can speak and work professionally in a specific language, such as German or French speaking recruiters.

🚫 Avoid listing languages where you only have basic proficiency. This could lead to mismatched expectations with clients.

Next, let’s go over how to add your Track record.

Track record

Your Track record is one of the most important parts of your profile. It demonstrates your experience, expertise, and credibility, helping clients understand the kind of roles you have successfully filled.

Track Record consists of separate experiences, which can be:
✅ Client projects – Individual placements or recruitment projects you’ve worked on.
✅ Employment experience – Your work history at a company or recruitment agency.

We also use the data from your Track record to match your profile with relevant searches and rank you against other service providers. The more detailed and accurate your experiences are, the better your chances of being discovered by the right clients.

How to add experience

To add a new experience to your track record, follow these steps:

1️⃣ Click on "My Profile"
2️⃣ Go to "Track Record"
3️⃣ Click on "Add Experience"

Fill out the required fields with details about your client projects or employment experience, and your track record will be updated.

What an experience includes

Each experience entry consists of several key fields that help clients understand your past work. 

Here’s how to fill them out:

🔹 Title

• For client projects, use a short summary of the project.
  Example: "Placed 10+ engineers for a fintech startup expanding to the US."
• For employment experience, use your role title at the company.
  Example: "Senior Talent Acquisition Partner."

🔹 Company name – The company you worked with or for.
🔹 Company location – Where the company is based.
🔹 Company size – Select the company’s size.
🔹 Industries – The industries the company operates in. (Press "Enter" after each industry to list them separately.)
🔹 Company website – If available, add the company’s website link or LinkedIn profile.
🔹 Start date & End date – The duration of your work on the project or at the company.
🔹 Job titles of roles successfully filled – The positions you recruited for. (Press "Enter" after each job title.)
🔹 Countries – The locations where you placed candidates.
🔹 Placements – The number of hires made in this experience.
🔹 Description – Keep it short. Summarize the work done and key results.Example: "Led end-to-end recruitment for a Series B startup, filling 15+ roles in engineering and sales within six months."
🔹 Review – Includes a client testimonial and an NPS (Net Promoter Score) rating.

If you’re stuck adding experience

One of the most common issues when adding an Experience to your Track record is not pressing Enter when adding Industries and Job Titles.

💡 Each industry and job title should be listed as a separate entry to ensure your profile is properly structured and searchable.

✅ It should look like this:

What to do if you have an NDA (Non-disclosure agreement)

If your experience is covered by an NDA, you can still showcase your expertise while maintaining confidentiality. The key is to provide valuable insights without naming the company.

How to add an NDA-protected experience

🔹 Company name – Instead of naming the company, use "NDA" or describe it generally.

Example: "Deep Tech Company (NDA)"

🔹 Skip the company website – Leave this field empty to avoid linking to an identifiable source.

🔹 Description – Keep it general but informative. Focus on what you did and the impact you had rather than specific details.

Example: "Led senior-level hiring for a stealth-mode startup in AI, filling key engineering and product leadership roles."

🔹 Reviews – We can still collect and verify reviews to build trust. These reviews will be published anonymously, ensuring they cannot be traced back to the company.

⚠️ Caution: If you still feel that adding this experience may violate your NDA, ask for permission from the client to publish it anonymously before adding it to your profile.

Next, let’s go over how to collect and add reviews to your experiences.

Reviews

Reviews play a key role in building credibility, trust, and visibility on Relancer. We give higher value to experiences that have reviews because they are verified, which helps your profile rank higher in relevant searches. A strong track record with client feedback increases your chances of attracting the right clients.

Reviews consist of two parts:

💬 Testimonial – A short written review from a client or employer about your work.
⭐ NPS (Net Promoter Score) – A rating that reflects how likely they are to recommend your services.

How to add reviews

🔹 If you have already collected feedback
If you have LinkedIn recommendations, platform reviews, or testimonials, we can add them to your track record. Just send the link to support@relancer.com, and we’ll take care of the rest.

🔹 If you haven’t collected feedback yet
Now is a great time to start! Since our review feature is still under development, you can manually request reviews from your past clients or employers and submit them to us.

How to request a review

You can reach out to your client or employer via your preferred channel to request feedback. Here’s a message template you can use:

📩 Review request template

Subject: Quick feedback request

Hi [Client/Employer’s Name],

I hope you're well! I’d love to hear your feedback on our collaboration to improve my services. If you have a moment, could you please answer these questions?

1️⃣ How likely is it that you would recommend me to a friend or colleague? (0 = Not at all likely, 10 = Extremely likely)
2️⃣ In 2-3 sentences, could you describe how our collaboration was for you?
3️⃣ Can you confirm that the information on my Relancer profile for [Company X] is correct?
4️⃣ Are you comfortable with this feedback being shared publicly on my Relancer profile?

Thank you very much for your time!

💡 Don't forget to include your Relancer profile link in the message so the client can easily review your information.

How to submit your review to Relancer

Once you receive a response, please forward it to us in text format, including:

✔️ Testimonial
✔️ NPS score
✔️ The person’s name and title
✔️ A screenshot of the feedback for verification

Send everything to support@relancer.com, and we’ll add it to your profile.

Thank you for helping us keep everything accurate, transparent, and valuable for future clients! 🙌

Wrapping up

Your Relancer profile is more than just an online presence. It’s your personal storefront that helps you stand out, build trust, and attract the right clients. By optimizing each section, from your title and description to your track record and reviews, you increase your chances of ranking higher in searches and converting profile views into real business opportunities.

🔑 Key takeaways:
✅ Be specific – Make it easy for clients to understand who you are and what you do.
✅ Show proof – Use track record data, client reviews, and NPS scores to build credibility.
✅ Make it easy to connect – Ensure your contact info and availability are clear and accessible.

💡 Pro Tip: You are welcome to share your Relancer profile with potential clients outside of our platform. Your profile works as a portfolio of your recruitment experience, making it a powerful tool when pitching your services.

The more effort you put into crafting a strong, well-structured profile, the more valuable it becomes for clients looking for top recruitment partners. If you need help, our team is here to support you—just reach out to support@relancer.com.

🚀 Now it’s time to put your best foot forward and make the most of your Relancer profile!