3 min read

The Crucial Alignment Between Corporate and Employer Brand | Relancer Podcast #10

The Crucial Alignment Between Corporate and Employer Brand | Relancer Podcast #10

In today's episode, we peek into Corporate and Employer Brand with Nadia Vatalidis, Interim Director, Talent Acquisition at Camunda.

About the guest

Nadia has a distinguished track record in building startups and scaling companies, emphasizing that the best companies are built through collaborative efforts. She is passionate about designing effective employee experiences in remote-first environments and fostering inclusive cultures.

Previously, 👉👉 contributing to its growth from 75 to 1300 employees. Her work at Remote significantly impacted people operations and internal onboarding, helping scale operations across over 75 countries.

About the episode

In this episode, Eero and Nadia discuss the importance of aligning corporate and employer brand. They emphasize the need for authenticity and transparency in storytelling to attract and retain the right talent. They also explore the role of marketing in shaping the employer brand and the importance of collaboration between talent acquisition and marketing teams. The conversation highlights the need for a strong and consistent boilerplate story that evolves as the company grows.

They also discuss the signs of misalignment between corporate and employer brands and the negative consequences it can have on attracting and retaining talent. Employer brand is closely tied to culture and should be intentional. It is about defining core components such as mission, values, principles, pay, diversity and inclusion, and operating model. Flexibility and transparent pay are important factors that people care about. Leadership behavior and alignment between corporate and employer brand are crucial. Successful examples include HubSpot and Nike. It's important to be authentic and transparent in employer branding to attract the right talent and create a positive candidate experience.

Highlights

  • Authenticity and transparency in storytelling are crucial for attracting and retaining the right talent.
  • Collaboration between talent acquisition and marketing teams is essential in shaping the employer brand.
  • A strong and consistent boilerplate story that aligns with the company's mission and values is important.
  • Misalignment between corporate and employer brands can lead to negative consequences in attracting and retaining talent.
  • The candidate and employee experience should be carefully designed and continuously improved.
  • Transparency and authenticity in communication are key to building trust with candidates and employees. Employer brand is about defining core components of culture, such as mission, values, principles, pay, diversity and inclusion, and operating model.
  • Flexibility and transparent pay are important factors that people care about in a company's culture.
  • Leadership behavior directly impacts the company culture and employer brand.
  • Alignment between corporate and employer brand is crucial for a successful employer brand.
  • Authenticity and transparency in employer branding are key to attracting the right talent and creating a positive candidate experience.

Topics discussed

00:00 Introduction
01:45 The Benefits of Authenticity and Transparency in Employer Branding
09:18 Aligning Corporate and Employer Brands
14:08 The Evolution of Employer Brand
15:56 The Signs of a Misalignment Between Corporate and Employer Brands
20:22 How to Come Up With a Boilerplate for the Brand: the 5 Core Elements
25:57 The Misalignment Caused by the Lack of Transparency
30:37 Defining Core Components of Company Culture
35:47 Culture Beyond Pool Parties and Ping Pong Tables
43:55 Leadership Behavior: Shaping Company Culture
46:44 The Growth of a Company Affecting the Corporate and Employer Brand
49:51 Benefitting from Creating Communities
54:34 The Companies Who Have Aligned Their Brands Successfully
58:06 Nadia's Final Tip: Leaning Into Customer Stories
59:30 Outro

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